Now
News
AI Infrastructure Boom Pushes Spending Into Chips, Power and Data Centers
Record semiconductor profits and a proposed $100 billion Kentucky data-center complex show how AI investment is expanding beyond models and software.
NextNow / Contributor
Julie Wohlberg
- media
- brand
- consumer behavior
- entrepreneurship
- emerging business models
- communications
- growth strategy
Reporting and analysis
Latest articles
Now
News
EU Begins Enforcing New AI Transparency Rules
The requirements cover chatbot disclosures, machine-readable markers and labels for certain synthetic content across the 27-nation bloc.
NextCommerce
Analysis
The New Retail Funnel Begins Long Before the Customer Decides to Shop
Entertainment, creators and communities increasingly shape demand before consumers express purchase intent. Measuring that influence requires moving beyond last-click attribution toward incrementality, connected business data and durable value.
Next Voices
Analysis
The Transformation Gap: Workers Are Ready for AI, but Organizations Are Not
New workplace research suggests the biggest barrier to useful AI adoption is no longer employee willingness. It is the design of the organization around them.
Now
Analysis
Retail Media Is Entering Its Measurement Reckoning
Retail-media networks built their value around first-party data and closed-loop attribution. As investment climbs, brands are demanding common standards, credible incrementality and evidence that reported returns translate into genuine business growth.
Now
Analysis
The New Executive Role Emerging Between Marketing, Data and Operations
Customer growth increasingly depends on shared data, coordinated workflows and clear operating accountability.
NextTech
News Brief
White House Convenes Four AI Labs Around Voluntary Frontier-Model Tests
OpenAI, Anthropic, Google and Meta were called to Washington to discuss a voluntary framework for government testing of the most capable U.S. AI models.
Now
Analysis
Why Consumer Brands Are Reassessing Attribution Before 2027
Attribution can show where a conversion was recorded. Brands increasingly need to know which investment caused profitable growth.
Now
News Brief
Shopify Opens Its Agentic Commerce Infrastructure to Every Developer
Shopify has removed an approval requirement for its agentic commerce tools, giving developers direct access to product discovery and checkout infrastructure.
Next
Analysis
Organizational Memory Is Becoming an AI System, Not a Knowledge Base
Enterprise agents are adding persistent context to the traditional knowledge stack, making the quality and governance of institutional memory a competitive issue.