NextDesign
Analysis
McLaren’s New Identity Connects Its Cars and Racing Future
A founder-inspired wordmark gives McLaren one visual system for its road cars, racing teams and expanding brand experience.
NextNow / Section
NextDesign
Brand systems, creative technology, product experience and the visual culture shaping what comes next.
NextDesign
Analysis
Morphotonics’ €40M Tests the Optics Behind AI Glasses
A Dutch optics-equipment maker has new capital to expand waveguide production, but the path from prototype to everyday eyewear still runs through factory economics.
NextDesign
Analysis
Converse Ad Backlash Exposes a Visual Approval Gap
The disputed Chuck 70 X photograph and a separate Palmes collaboration show why brands need to test how a composition reads beyond its intended brief.
NextDesign
Preview
Oprah’s Sphere Show Tests Immersive Storytelling at Scale
AHA combines live storytelling, original music and visual art at Sphere, with four performances planned for April 2027.
NextDesign
Preview
Roku Labs Puts Product Experiments on the TV Home Screen
A coming U.S. rollout will put weather, stocks and screen-customization concepts in front of viewers while Roku tests what deserves a permanent place on television.
NextDesign
Analysis
Meta’s Muse Turns the Mac Into an Agentic Interface
The Mac release gives Meta’s personal agent access to files, messages, calendars, notes and mail—making permission design the center of the product experience.
NextDesign
Analysis
Disney’s First CTO Turns Technology Into a Creative Mandate
Karandeep Anand will oversee AI, data, product, engineering and infrastructure as Disney tries to make technology a companywide creative and growth system.
NextDesign
Analysis
One Palace Green Turns Provenance Into a Luxury Brand
Greenspace built the property identity from collector’s marks, architectural lineage and restored craft rather than generic real-estate luxury cues.
NextDesign
Analysis
JCPenney’s “Other September Issue” Turns Access Into Art Direction
The retailer’s new fashion campaign gives five Texas teachers the visual language of a glossy magazine—and makes inclusion part of the brand system rather than a closing tagline.
NextDesign
Analysis
Threads Builds a Podcast Discovery Layer Without Hosting Audio
Meta’s newest Threads tools turn podcast promotion into a structured, measurable product experience — while leaving audio distribution to existing platforms.