Business, technology and what comes next.
NextNow / Contributor
Reporting and analysis
Entertainment, creators and commerce are converging. The companies that understand where demand begins—not merely where the final click occurs—will have a significant advantage in 2027.
A growing demand for transparency is changing what buyers expect from retail-media networks.
A new leadership gap is appearing wherever customer growth depends on shared systems and decisions.
The next measurement system may be built closer to the P&L than the ad platform.
Audience, distribution and editorial judgment are returning to the center of company-building.
Customers increasingly encounter the brand through the behavior of the product itself—not merely through campaigns and visual identity.
Retail experiences are being redesigned around attention, participation and cultural relevance.
Marketing measurement is moving closer to the financial outcomes leaders can actually defend.
Fragmented customer journeys are making the old organizational divide harder to defend.
By the time a cultural shift appears obvious in a dashboard, the strategic advantage may already be gone.
