NextNow / Contributor

Julie Wohlberg

Publisher

Julie Wohlberg is a journalist, communications strategist and entrepreneur with more than 25 years of experience building brands and launching companies. A former Tribune news and feature writer and early executive at Fotolia, she writes about media, brand, consumer behavior and the technologies reshaping how companies grow.

media
brand
consumer behavior
entrepreneurship
emerging business models
communications
growth strategy

Reporting and analysis

Latest articles

NextCommerce Analysis

Visa’s AI benchmark separates shopping from payment

Visa’s new shopping research, consumer surveys and agent-authentication guidance measure different parts of the customer experience.

Julie Wohlberg Nov 6, 2026 4 min read

NextCommerce Analysis

Apple’s cancellation messages put retention on trial

Apple's new subscription-retention touchpoint lets app businesses explain value or offer an incentive. Analysis of how to test what happens beyond the immediate save.

Julie Wohlberg Nov 5, 2026 4 min read

NextCommerce Analysis

Amazon taps Uber Eats as Prime keeps the dinner checkout

Amazon switches Prime’s restaurant-delivery partner while preserving ordering inside its own app. The business test is the checkout experience, not the launch offer.

Julie Wohlberg Nov 5, 2026 5 min read

Now Analysis

Democrats seize Congress in economic rebuke to Trump

Voter polling links the Democratic sweep to dissatisfaction with Trump's economic policies despite growth. Health care and tariffs loom as early tests.

Julie Wohlberg Nov 4, 2026 4 min read

NextCommerce Preview

AppLovin Earnings Preview: Platform Growth and Ad Value

The coming report offers supplier context, not a substitute for an advertiser's own evidence of campaign value.

Julie Wohlberg Nov 4, 2026 3 min read

NextCommerce Preview

HubSpot Earnings Preview: Customers, Spending and AI

Customer growth and spending offer a more useful starting point than an undifferentiated AI growth narrative.

Julie Wohlberg Nov 4, 2026 3 min read

NextCommerce Preview

e.l.f. Beauty Preview: Growth, Spending and Margin Mix

The confirmed earnings webcast creates a timely test of how brand growth, operating costs and margin components are explained.

Julie Wohlberg Nov 3, 2026 3 min read

NextCommerce Analysis

B2B Buyer Research: Preference Is Not Campaign Proof

New buyer research points beyond the visible sales funnel, but it does not establish which marketing investment caused a win.

Julie Wohlberg Nov 3, 2026 5 min read

NextCommerce Preview

Flywire Earnings Preview: Payment Growth and Service Costs

The Nov. 3 update offers a chance to compare payment growth with the economics of supporting customer workflows.

Julie Wohlberg Nov 2, 2026 3 min read

From the Field Preview

NamesCon 2026: NextNow Heads to Miami

Julie Wohlberg and Kevin Laird will cover NamesCon Global Nov. 11–12, exploring domains, AI and the business of digital identity.

Julie Wohlberg Nov 2, 2026 3 min read