Google Kept Its Ad Stack. Marketers Still Need a Contingency Plan
Google avoided an ad-tech breakup, but marketers still face concentration risk. A tested contingency plan creates options as court remedies take shape.
Business, technology and what comes next.
NextNow / Section
Retail, media, marketing and the evolution of consumer behavior.
Google avoided an ad-tech breakup, but marketers still face concentration risk. A tested contingency plan creates options as court remedies take shape.
AI changes the unit customers value. Founders should price recognizable work and defensible outcomes instead of seats, tokens or opaque credits.
A federal complaint alleges Amazon quietly used reserve prices to raise what advertisers paid, while Amazon says the case misunderstands its auctions.
A court-approved agreement with 52 attorneys general ties Meta to product changes, independent oversight and roughly $18 billion in payments over 10 years.
The deal joins Graze’s custom-feed engine with Flipboard’s Surf browser as both companies look for a privacy-friendlier business model.
Eligible U.S. creators can tag Amazon products in Shorts, long videos and livestreams, tightening the link between influence and checkout.
An embeddable Preferred Sources control gives publishers a new way to ask audiences for durable visibility inside Google’s changing discovery products.
The retailer removed an offensive children’s costume and apologized as its shares fell 3.8%, reviving questions about merchandising controls during a turnaround.
A proposed 10-year order would require Redfin to rebuild its rental advertising business while preserving a narrower listings partnership with Zillow.
TikTok and ByteDance will pay $400 million to resolve a federal COPPA case, with $300 million due immediately and no admission of wrongdoing.