Now
Analysis
Why Consumer Brands Are Reassessing Attribution Before 2027
Attribution can show where a conversion was recorded. Brands increasingly need to know which investment caused profitable growth.
NextNow / Archive
Topic: Consumer Behavior
NextCommerce
Analysis
Shopping Is Becoming Entertainment Again—Only Now the Checkout Is Embedded
Streaming feeds, creators and conversational assistants are collapsing the distance between cultural discovery and a transaction.
NextCommerce
Analysis
Why Brand and Performance Marketing Are Recombining
The customer experiences one brand, while many companies still plan demand creation and demand capture as separate systems.
Next Voices
Analysis
The Business Cost of Seeing Cultural Change Too Late
AI-made media, creator distribution and wearable interfaces are changing what audiences consider credible, personal and worth their attention.