Business, technology and what comes next.
NextNow / Archive
Entertainment, creators and commerce are converging. The companies that understand where demand begins—not merely where the final click occurs—will have a significant advantage in 2027.
The next measurement system may be built closer to the P&L than the ad platform.
Retail experiences are being redesigned around attention, participation and cultural relevance.
Fragmented customer journeys are making the old organizational divide harder to defend.
By the time a cultural shift appears obvious in a dashboard, the strategic advantage may already be gone.
A documentary field-report package built around the themes, tensions and conversations emerging at the event.
A future panel exploring how entertainment, creators, media and retail are remaking the path to purchase.
