NextNow / Archive

Topic: Consumer Behavior

The Box Office Is Up. Moviegoing Still Hasn’t Recovered.

U.S. box-office revenue is running ahead of last year, but attendance remains far below 2019. The recovery is increasingly being driven by higher ticket prices, premium formats and event films rather than a broad return to moviegoing.

The Store Is Becoming a Media Channel

Retailers are extending media networks into fuel pumps, store audio, mobile checkout and smart carts. The bigger change is not more screens. It is the ability to connect physical-world attention to identity and purchase data.