NextCommerce
Preview
BRXND NYC Preview: AI Workflows and Marketing Value
The Nov. 5 New York program connects creative production with operating workflows, brand discovery and measurement.
NextNow / Archive
Topic: Brand Strategy
NextCommerce
Preview
Tapestry Earnings Preview: Coach Demand Faces a New Test
The Nov. 5 report will provide a new reading on Coach and Kate Spade after a year of sharply different brand performance.
NextCommerce
Analysis
Wella’s Brand-Marketing Split Puts Handoffs in Focus
Analysis: Wella separates brand and marketing leadership; the practical test is how decisions and customer learning cross the new boundary.
NextCommerce
Preview
Coca-Cola Preview: Volume, Price Mix and Brand Spending
Coca-Cola’s Oct. 27 report will update the picture of beverage demand, revenue composition and marketing investment.
NextCommerce
Analysis
Hershey’s Premium Push Tests Life Beyond Holiday Candy
New bars and a larger Cadbury campaign put Hershey’s “accessible premium” strategy in front of shoppers.
NextCommerce
Rapid News Brief
M&S Turns Fashion Week Debut Into an Instant Retail Test
The British retailer made its first London Fashion Week collection immediately shoppable, linking a centennial brand moment to digital growth.
NextDesign
Analysis
JCPenney’s “Other September Issue” Turns Access Into Art Direction
The retailer’s new fashion campaign gives five Texas teachers the visual language of a glossy magazine—and makes inclusion part of the brand system rather than a closing tagline.
NextCommerce
Analysis
Simon Turns Mall Traffic Into a Retail Media Business
“It’s a Simon Thing” sells malls as social destinations while Simon Media Network converts visits, loyalty data and physical screens into an advertising business.
NextDesign
Analysis
Novo’s Shorter Name Turns Rebranding Into a Turnaround Test
Dropping “Nordisk” from the everyday brand simplifies recognition, but the identity will be judged against a larger operational and competitive reset.
NextDesign
Analysis
AI Discovery Is Starting to Change Where Advertisers Put Their Money
IAB raised its 2026 U.S. ad-spend growth forecast to 12.3% as marketers put more emphasis on brand equity, creator partnerships and visibility inside AI-driven discovery.