Hollywood’s Microdrama Boom Rewrites Production Economics
Phone-first episodes are drawing established talent, new apps and a dedicated SAG-AFTRA agreement into a fast-growing entertainment format.
Business, technology and what comes next.
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Phone-first episodes are drawing established talent, new apps and a dedicated SAG-AFTRA agreement into a fast-growing entertainment format.
The service is raising monthly, annual and Apple One pricing as premium streaming shifts from land-grab economics to retention discipline.
HBO’s Lanterns debuts Aug. 16 with Green Lanterns Hal Jordan and John Stewart investigating a murder in the American heartland. The genre shift may be the more important creative choice.
U.S. box-office revenue is running ahead of last year, but attendance remains far below 2019. The recovery is increasingly being driven by higher ticket prices, premium formats and event films rather than a broad return to moviegoing.
The streaming company says generative AI is moving through its production pipeline, with the heaviest use in post-production.