YouTube Is Raising the Price of Admission to the Creator Economy
New creators will need twice today’s watch time or Shorts views to qualify for YouTube ad and subscription revenue.
Business, technology and what comes next.
NextNow / Archive
New creators will need twice today’s watch time or Shorts views to qualify for YouTube ad and subscription revenue.
A vegetation fire in Wildwood Canyon forced hillside evacuations and canceled a sold-out Starlight Bowl concert; no major studio impact was confirmed.
HBO’s Lanterns debuts Aug. 16 with Green Lanterns Hal Jordan and John Stewart investigating a murder in the American heartland. The genre shift may be the more important creative choice.
Outside Lands is underway in Golden Gate Park, but Amazon Music’s official livestream is turning the festival into a second live event for viewers far beyond San Francisco.
Madden NFL 27 is expanding the presentation around the game with seasonal broadcast packages, Scott Hanson recaps, stadium traditions and dynamic weather. The result increasingly resembles an NFL broadcast players can control.
ProSiebenSat.1 is bringing ZDF programming into Joyn and seeking more domestic partnerships while its parent prepares a six-market streaming platform. Europe’s broadcasters are responding to global streamers by pooling distribution, not just producing more content.
U.S. box-office revenue is running ahead of last year, but attendance remains far below 2019. The recovery is increasingly being driven by higher ticket prices, premium formats and event films rather than a broad return to moviegoing.
The streaming company says generative AI is moving through its production pipeline, with the heaviest use in post-production.
A Munich court found that the AI music company needed licenses for works represented by GEMA, raising the stakes for music-model training.
Disney Ad Creative Studio is entering a closed beta designed to help advertisers produce connected-TV video from existing brand materials.