NextEnt
Rapid News Brief
Sony Brings Free Ad-Supported TV to PlayStation 5
The new Live TV destination turns Sony’s console interface into a free streaming and advertising platform.
NextNow / Archive
Topic: Advertising
NextCommerce
Analysis
YouTube Brings Amazon Shopping Inside Creator Videos
Eligible U.S. creators can tag Amazon products in Shorts, long videos and livestreams, tightening the link between influence and checkout.
NextCommerce
Analysis
Flipboard’s Graze Deal Tests Open-Web Advertising
The deal joins Graze’s custom-feed engine with Flipboard’s Surf browser as both companies look for a privacy-friendlier business model.
NextCommerce
Developing
Zillow, Redfin Settle FTC Rental Listings Antitrust Case
A proposed 10-year order would require Redfin to rebuild its rental advertising business while preserving a narrower listings partnership with Zillow.
NextCommerce
News Brief
IAB’s New Video Standard Could Reshape Media Buying
A proposed two-layer taxonomy would classify video by viewing experience and impression-level signals across CTV, social, retail media and other channels.
NextCommerce
Analysis
The Store Is Becoming a Media Channel
Retailers are extending media networks into fuel pumps, store audio, mobile checkout and smart carts. The bigger change is not more screens. It is the ability to connect physical-world attention to identity and purchase data.
NextEnt
News Brief
Disney Tests AI Tool That Turns Brand Assets Into Streaming Ads
Disney Ad Creative Studio is entering a closed beta designed to help advertisers produce connected-TV video from existing brand materials.
Now
Analysis
Retail Media Is Entering Its Measurement Reckoning
Retail-media networks built their value around first-party data and closed-loop attribution. As investment climbs, brands are demanding common standards, credible incrementality and evidence that reported returns translate into genuine business growth.
NextCommerce
News Brief
Google’s AI Search Transition Has Not Yet Broken Its Advertising Engine
Search and Other advertising revenue grew 17% while AI Mode and AI Overviews expanded, showing that Google can still grow its core business during a radical product transition—at least for now.