NextNow / Contributor

Julie Wohlberg

Publisher

Julie Wohlberg is a journalist, communications strategist and entrepreneur with more than 25 years of experience building brands and launching companies. A former Tribune news and feature writer and early executive at Fotolia, she writes about media, brand, consumer behavior and the technologies reshaping how companies grow.

media
brand
consumer behavior
entrepreneurship
emerging business models
communications
growth strategy

Reporting and analysis

Latest articles

NextCommerce Preview

Yum Earnings Preview: Digital Sales and Customer Demand

The Nov. 3 report offers a test of brand-level demand, ordering channels and implementation progress.

Julie Wohlberg Nov 1, 2026 3 min read

NextCommerce Preview

BRXND NYC Preview: AI Workflows and Marketing Value

The Nov. 5 New York program connects creative production with operating workflows, brand discovery and measurement.

Julie Wohlberg Nov 1, 2026 3 min read

NextCommerce Analysis

GoDaddy Airo Growth: Measuring Adoption and Customer Value

Airo’s reported bookings acceleration puts customer migration, useful outcomes and delivery economics under a sharper lens.

Julie Wohlberg Oct 31, 2026 4 min read

NextCommerce Preview

Estee Lauder Earnings Preview: Consumer Investment

The Nov. 2 report offers a new checkpoint for consumer-facing spending, sales growth and management’s prior outlook.

Julie Wohlberg Oct 31, 2026 3 min read

NextEnt Preview

Sony Earnings Preview: Testing the Entertainment Mix

Sony’s confirmed Nov. 5 report will show how its entertainment businesses contribute to the group’s performance.

Julie Wohlberg Oct 30, 2026 3 min read

NextCommerce Preview

Tapestry Earnings Preview: Coach Demand Faces a New Test

The Nov. 5 report will provide a new reading on Coach and Kate Spade after a year of sharply different brand performance.

Julie Wohlberg Oct 30, 2026 3 min read

NextCommerce Analysis

Amazon Alexa Shopping Analysis: Service Beyond the Sale

New account-management capabilities make conversational shopping a customer-service design question, not just a discovery tool.

Julie Wohlberg Oct 29, 2026 4 min read

NextCommerce Analysis

WPP Recovery Analysis: The Client Test Is Still Ahead

Total revenue grew, but the comparable measure excluding pass-through costs still declined. Agency buyers need to preserve the distinction.

Julie Wohlberg Oct 29, 2026 4 min read

NextCommerce Preview

Sprouts Earnings Preview: Store Growth and Customer Demand

Tonight’s report provides a new comparison between Sprouts’ expanding store network and sales performance at comparable locations.

Julie Wohlberg Oct 28, 2026 2 min read

NextCommerce Analysis

Stagwell Freestar Deal Puts Supply-Path Proof in Focus

Stagwell’s purchase connects publisher monetization and media buying. Its payoff will depend on evidence, not ownership alone.

Julie Wohlberg Oct 28, 2026 4 min read