NextCommerce
Preview
TikTok Shop Holiday Preview: Returns Join the Sales Plan
Preview: TikTok Shop’s November holiday campaign makes fulfillment and eligible returns part of the customer-experience test.
NextNow / Section
NextCommerce
Retail, media, marketing and the evolution of consumer behavior.
NextCommerce
Rapid News Brief
NRF Holiday Forecast Separates Sales Dollars From Units
NRF projects higher holiday spending, but its dollar-based forecast does not establish equivalent growth in unit demand.
NextCommerce
Analysis
Google Universal Cart Puts Retailer Handoffs to the Test
A shared shopping interface leaves retailers responsible for the details of checkout, product information and support.
NextCommerce
Analysis
Amex Intent Framework Puts Purchase Consent in Focus
Amex’s new framework brings purchase authorization into focus as merchants evaluate AI-assisted transactions.
NextCommerce
Analysis
Halloween Retail Tests the Link Between Experience and Value
Families include store browsing in their celebration plans, but value-conscious shopping makes the path from interest to purchase more complex.
NextCommerce
Analysis
Southwest Moves Flight Shopping Into Chat, Not Checkout
The airline’s Oct. 6 launch separates conversational discovery from the authoritative booking transaction.
NextCommerce
Rapid News Brief
Heathrow Adds Adobe Tools for AI Search Visibility
The expanded partnership brings passenger content management and AI-search visibility into the same customer-experience plan.
NextCommerce
Analysis
Pinterest Beauty Guides Move Inspiration Toward Decisions
The new U.S. iOS feature turns hair and nail images into guidance, putting the customer handoff in focus for beauty brands and salons.
NextCommerce
Analysis
TikTok’s New Shopping Tools Test How Much of Checkout Brands Control
Shopping Assistant and Buy Direct give brands two paths from discovery to purchase, with different customer-data and service questions.
NextCommerce
Analysis
On’s 2029 Targets Test Whether Premium Can Scale
On’s 2029 plan extends the brand beyond running while setting demanding sales and margin targets.