Business, technology and what comes next.
NextNow / Archive
The beverage industry has always been driven by visual identity. From the iconic shape of a bottle to the colors on a can, consumers often make purchasing decisions […]
The transition from experimentation to expectation will expose which organizations built capability—and which only bought access.
Machine-mediated discovery and purchasing could alter who controls demand, trust and transaction fees.
Customers increasingly encounter a brand through the behavior of its product, service and operating systems—not only through campaigns and visual identity.
Complex organizations are rediscovering the value of roles built around decision flow and executive leverage.
Audience relationships may matter more than the mechanics of checkout.
