NextCommerce
News Brief
IAB’s New Video Standard Could Reshape Media Buying
A proposed two-layer taxonomy would classify video by viewing experience and impression-level signals across CTV, social, retail media and other channels.
NextNow / Archive
Topic: Streaming
NextEnt
News Brief
‘Lanterns’ Is Treating Green Lantern Like a Crime Drama
HBO’s Lanterns debuts Aug. 16 with Green Lanterns Hal Jordan and John Stewart investigating a murder in the American heartland. The genre shift may be the more important creative choice.
NextEnt
News Brief
Outside Lands Is Becoming a Festival You Don’t Have to Attend
Outside Lands is underway in Golden Gate Park, but Amazon Music’s official livestream is turning the festival into a second live event for viewers far beyond San Francisco.
Next
Analysis
Europe’s Broadcasters Are Starting to Act Like Platforms
ProSiebenSat.1 is bringing ZDF programming into Joyn and seeking more domestic partnerships while its parent prepares a six-market streaming platform. Europe’s broadcasters are responding to global streamers by pooling distribution, not just producing more content.
NextEnt
News Brief
Netflix Says Generative AI Has Touched Roughly 300 Titles This Year
The streaming company says generative AI is moving through its production pipeline, with the heaviest use in post-production.
NextEnt
News Brief
Disney Tests AI Tool That Turns Brand Assets Into Streaming Ads
Disney Ad Creative Studio is entering a closed beta designed to help advertisers produce connected-TV video from existing brand materials.