Noise Turns Creator Marketing Into a Performance Channel
A $5.5 million seed round backs a platform that pays everyday creators by views and lets brands convert organic posts into paid social advertising.
Business, technology and what comes next.
NextNow / Archive
A $5.5 million seed round backs a platform that pays everyday creators by views and lets brands convert organic posts into paid social advertising.
Snap’s lightweight event tool shortens the path from group-chat intent to a persistent plan, putting distribution ahead of feature depth.
Australia’s draft Digital Duty of Care would give users a lasting choice between recommended feeds and content from accounts they follow.
TikTok and ByteDance will pay $400 million to resolve a federal COPPA case, with $300 million due immediately and no admission of wrongdoing.
New creators will need twice today’s watch time or Shorts views to qualify for YouTube ad and subscription revenue.
The 9th Circuit dismissed an early appeal from major platforms, allowing more than 3,000 federal cases to continue without deciding the allegations.
X will end its current creator revenue-sharing program and open applications for a replacement that emphasizes original reporting, analysis, images, video and meaningful transformation.
A New Mexico court found Meta’s platforms created a public nuisance, bringing the company’s total liability in the case to $942 million and imposing five years of youth-safety requirements.
An opt-in pilot will place selected Disney-focused TikTok videos in the Verts feed on Disney+ and give creators access to approved franchise assets.
TikTok laid off its Nashville-based workforce Wednesday and plans to close the office, reversing a significant local expansion announced two years ago.