NextCommerce
Preview
TikTok Shop Holiday Preview: Returns Join the Sales Plan
Preview: TikTok Shop’s November holiday campaign makes fulfillment and eligible returns part of the customer-experience test.
NextNow / Archive
Topic: Social Commerce
NextCommerce
Analysis
TikTok’s New Shopping Tools Test How Much of Checkout Brands Control
Shopping Assistant and Buy Direct give brands two paths from discovery to purchase, with different customer-data and service questions.
NextCommerce
Analysis
Sephora’s TikTok Shop Pilot Rewrites the Beauty Launch
The Drop Shop opens with monthly exclusives and live reveals, turning social discovery into a test of how much retail control a prestige brand can delegate to a platform.