NextCommerce
Rapid News Brief
IAB Europe Survey Flags Retail Media Measurement Gaps
The new survey highlights buyer concerns, but changes in metric choices limit simple year-over-year conclusions.
NextNow / Archive
Topic: Retail Media
NextCommerce
Breaking News
Zalando Plans AI Checkout for Other Shops Inside Its App
Westwing is the first pilot partner; purchases completed by Zalando's AI agent inside its app are planned for 2027.
NextCommerce
Rapid News Brief
Kevel Raises $52 Million to Expand Retail Media Tools
Rapid News Brief: Kevel’s financing backs commerce-media tools and expansion; its chief executive also described interest in potential acquisitions.
NextCommerce
Analysis
Simon Turns Mall Traffic Into a Retail Media Business
“It’s a Simon Thing” sells malls as social destinations while Simon Media Network converts visits, loyalty data and physical screens into an advertising business.
NextCommerce
Analysis
Amazon Turns Prime Video Into a Shoppable Storefront
A new X-Ray shopping tab and scene-level product discovery bring content, retail media and checkout closer together inside Amazon’s video ecosystem.
From the Field
Field Report
NextNow Is Heading to Shoptalk Fall in Nashville
NextNow will report from Shoptalk Fall 2026 in Nashville on the technology, commerce and customer decisions defining retail’s next operating cycle.
NextCommerce
Analysis
The Store Is Becoming a Media Channel
Retailers are extending media networks into fuel pumps, store audio, mobile checkout and smart carts. The bigger change is not more screens. It is the ability to connect physical-world attention to identity and purchase data.
Now
Analysis
Retail Media Is Entering Its Measurement Reckoning
Retail-media networks built their value around first-party data and closed-loop attribution. As investment climbs, brands are demanding common standards, credible incrementality and evidence that reported returns translate into genuine business growth.
NextCommerce
Analysis
The P&L Is the New Attribution Dashboard
The most useful marketing dashboard increasingly begins with contribution margin, cash and customer value—not clicks.
From the Field
Field Report
NextNow Is Heading to CommerceNext 2027: What We’ll Watch in New York
NextNow will be at the CommerceNext Growth Show in New York, following the strategies reshaping retail, DTC and ecommerce growth.