Business, technology and what comes next.
NextNow / Archive
“It’s a Simon Thing” sells malls as social destinations while Simon Media Network converts visits, loyalty data and physical screens into an advertising business.
A new X-Ray shopping tab and scene-level product discovery bring content, retail media and checkout closer together inside Amazon’s video ecosystem.
NextNow will report from Shoptalk Fall 2026 in Nashville on the technology, commerce and customer decisions defining retail’s next operating cycle.
Retailers are extending media networks into fuel pumps, store audio, mobile checkout and smart carts. The bigger change is not more screens. It is the ability to connect physical-world attention to identity and purchase data.
Retail-media networks built their value around first-party data and closed-loop attribution. As investment climbs, brands are demanding common standards, credible incrementality and evidence that reported returns translate into genuine business growth.
The most useful marketing dashboard increasingly begins with contribution margin, cash and customer value—not clicks.
NextNow will be at the CommerceNext Growth Show in New York, following the strategies reshaping retail, DTC and ecommerce growth.
