NextDesign
Analysis
McLaren’s New Identity Connects Its Cars and Racing Future
A founder-inspired wordmark gives McLaren one visual system for its road cars, racing teams and expanding brand experience.
NextNow / Archive
Topic: Rebranding
NextDesign
Analysis
Novo’s Shorter Name Turns Rebranding Into a Turnaround Test
Dropping “Nordisk” from the everyday brand simplifies recognition, but the identity will be judged against a larger operational and competitive reset.