NextNow / Archive

Topic: Prime Video

NextCommerce Analysis

Prime Video’s News Clips Turn Streaming Into a Discovery Funnel

Amazon’s short-form news playlists make streaming a discovery layer for live and longer coverage, with consequences for media reach, attribution and conversion.

Julie Wohlberg Sep 15, 2026 5 min read

NextCommerce Analysis

Amazon Turns Prime Video Into a Shoppable Storefront

A new X-Ray shopping tab and scene-level product discovery bring content, retail media and checkout closer together inside Amazon’s video ecosystem.

Julie Wohlberg Sep 12, 2026 5 min read

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