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Topic: Measurement

NextCommerce News Brief

IAB’s New Video Standard Could Reshape Media Buying

A proposed two-layer taxonomy would classify video by viewing experience and impression-level signals across CTV, social, retail media and other channels.

NextNow News Desk Aug 8, 2026 3 min read

Now Analysis

Retail Media Is Entering Its Measurement Reckoning

Retail-media networks built their value around first-party data and closed-loop attribution. As investment climbs, brands are demanding common standards, credible incrementality and evidence that reported returns translate into genuine business growth.

Julie Wohlberg Aug 4, 2026 15 min read

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