NextNow / Archive

Topic: Marketing operations

NextCommerce Analysis

Marketing AI Agents Put Campaign Approvals in Focus

Analysis: Sprinklr and Bluefish put new AI capabilities at different points between campaign insight, preparation and authorization.

Julie Wohlberg Oct 27, 2026 4 min read

NextCommerce Analysis

Analysis: New earnings provide a baseline for a future agency handoff, not proof of its effects.

Julie Wohlberg Oct 27, 2026 4 min read

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