NextNow / Archive

Topic: Children’s apparel

NextDesign Analysis

Carter’s Brand Refresh Turns Heritage Into a Gen Z Test

Carter’s replaced its apostrophe with a shooting star and built a new campaign around children’s individuality. The harder work is carrying that promise across stores, products, creators and wholesale partners.

Aiden Conner Sep 16, 2026 6 min read

► Necessary Cookies Always Active

Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.

► Functional Cookies Remark

Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.

► Analytical Cookies Remark

Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.

► Advertisement Cookies Remark

Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.