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The retailer removed an offensive children’s costume and apologized as its shares fell 3.8%, reviving questions about merchandising controls during a turnaround.
Ralph Lauren is adding younger customers while raising average prices and reducing discount exposure. Its recent growth suggests relevance does not require a heritage brand to abandon the world that made it valuable in the first place.
Store brands are gaining share as household budgets tighten, but current data show premium products remain resilient when consumers understand the value. For boutique food and beverage brands, the challenge is not simply price. It is giving shoppers a reason to keep the product in the basket.
