The Trade Desk Cuts 15% as Ad Tech’s Independent Bet Tightens
The independent ad-buying platform is eliminating about 15% of its workforce, exposing the pressure on the open-web model as budgets concentrate in large ecosystems.
Business, technology and what comes next.
NextNow / Contributor
Reporting and analysis
The independent ad-buying platform is eliminating about 15% of its workforce, exposing the pressure on the open-web model as budgets concentrate in large ecosystems.
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