NextDesign
Analysis
Why Vintage Computers Feel More Legible Than Modern AI
Collectors are drawn to machines they can inspect, repair and understand—a useful contrast with today’s invisible AI systems.
NextNow / Section
NextDesign
Brand systems, creative technology, product experience and the visual culture shaping what comes next.
NextDesign
Analysis
Newcastle’s Crest Vote Shows How Hard It Is to Modernize Something Fans Believe They Own
Newcastle United’s supporters overwhelmingly asked the club to refine, not reinvent, its crest. The final vote shows why heritage-brand design is as much about permission and governance as aesthetics.
NextCommerce
Analysis
Cracker Barrel’s New CEO Inherits a Brand Trust Problem
David Deno takes over Cracker Barrel after a failed identity overhaul became a national controversy. The next design challenge is not modernization. It is rebuilding permission to change.
NextDesign
Analysis
Berlin Museum Has 81 Logos. The System Is Still Consistent.
Berlin Museum’s new identity can generate 81 logo combinations from nine typefaces. It looks like a rejection of consistency. In practice, it is a reminder that consistency comes from rules, not repetition.
NextDesign
Analysis
Coca-Cola’s New Identity Shows How Little an Icon Can Afford to Change
Coca-Cola’s global identity refresh keeps its most familiar assets and makes them more consistent across markets, packaging, retail and digital. For mature brands, the design challenge is not reinvention. It is making existing equity work harder.
NextDesign
Analysis
The Top Creative and Graphic Design Trends Shaping the Beauty Industry in 2026
The beauty industry has always been driven by perception, emotion, and visual storytelling. From packaging and advertising to digital experiences and social media campaigns, design plays a critical […]
NextDesign
News Brief
Disney and TikTok Bring Creator Videos to Disney+
An opt-in pilot will place selected Disney-focused TikTok videos in the Verts feed on Disney+ and give creators access to approved franchise assets.
NextDesign
News Brief
Figma’s AI Growth Comes With Rising Costs
Revenue rose 48% and AI use spread across large customers, while research and development expense more than doubled from a year earlier.
NextDesign
Published Aug. 5, 2026
Revived Gourmet Will Rebrand After Condé Nast Trademark Settlement
The worker-owned food publication is temporarily operating as [Untitled Food Magazine] while it prepares a permanent identity for September.
NextDesign
Trend Forecast
The Top Creative and Graphic Design Trends Shaping the Beverage Industry in 2026
The beverage industry has always been driven by visual identity. From the iconic shape of a bottle to the colors on a can, consumers often make purchasing decisions […]