Creator Commerce’s Next Phase Depends on Trust, Attribution and Control
Creator content is moving deeper into streaming and commerce platforms, forcing brands to clarify ownership, measurement and the boundaries of paid influence.
Business, technology and what comes next.
NextNow / Section
Retail, media, marketing and the evolution of consumer behavior.
Creator content is moving deeper into streaming and commerce platforms, forcing brands to clarify ownership, measurement and the boundaries of paid influence.
Search and Other advertising revenue grew 17% while AI Mode and AI Overviews expanded, showing that Google can still grow its core business during a radical product transition—at least for now.
Natural raised $30 million to build wallets, payments and controls for autonomous software, exposing the financial infrastructure that agentic commerce still lacks.
Rime raised a $24 million Series A to build enterprise voice models, making a case that proprietary conversational data and linguistic craft will separate credible systems from uncanny demos.
Getty terminated its $3.7 billion agreement with Shutterstock after U.K. regulators required the sale of Shutterstock’s global editorial business.