Next Voices
Interview
Chris Heuer on Why Digital Transformation Still Fails at the Organizational Level
The technology is rarely the hardest part. The deeper problem is the operating model companies refuse to change.
NextNow / All stories
Archive
Reporting, analysis, interviews and field coverage from across NextNow.
Now
Analysis
Retail Media Is Entering Its Measurement Reckoning
Retail-media networks built their value around first-party data and closed-loop attribution. As investment climbs, brands are demanding common standards, credible incrementality and evidence that reported returns translate into genuine business growth.
Now
Updated
What the Latest AI Platform Launch Means for Enterprise Buyers
Capability claims matter less than integration, governance and the cost of operational change.
Now
Analysis
The New Executive Role Emerging Between Marketing, Data and Operations
Customer growth increasingly depends on shared data, coordinated workflows and clear operating accountability.
NextTech
News Brief
White House Convenes Four AI Labs Around Voluntary Frontier-Model Tests
OpenAI, Anthropic, Google and Meta were called to Washington to discuss a voluntary framework for government testing of the most capable U.S. AI models.
Now
Analysis
Why Consumer Brands Are Reassessing Attribution Before 2027
Attribution can show where a conversion was recorded. Brands increasingly need to know which investment caused profitable growth.
Now
News Brief
The Tool Consolidation Cycle Has Begun
Enterprise teams are moving from accumulating applications to defining which systems truly deserve budget and operational dependence.
Now
Developing
A Major Commerce Platform Expands Its AI Shopping Capabilities
A design-preview breaking-news package showing how NextNow will add context to fast-moving platform updates.
Next
Trend Forecast
What Becomes Standard After the AI Pilot Phase?
The transition from experimentation to expectation will expose which organizations built capability—and which only bought access.
Next
Analysis
The Next Competitive Advantage May Be Organizational Memory
Companies are beginning to treat accumulated context as infrastructure rather than institutional folklore.