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The five developments business leaders should understand now
The Next Brief is the recurring editorial briefing from NextNow: concise enough to become a habit, substantive enough to change the way a leader sees the week ahead.
August 2026 preview edition
- AI agents move closer to cross-platform work.
- Retail media measurement comes under greater scrutiny.
- Executive teams begin consolidating overlapping SaaS tools.
- Entertainment-led commerce gains strategic attention.
- Human oversight becomes a formal part of automation design.