CloserStill Media announced its acquisition of London-based events business ROAR B2B on Oct. 23, 2026, adding five trade-show brands to its infrastructure, technology and healthcare portfolios. Financial terms were not disclosed.
The acquired events are Environmental Services & Solutions Expo, Naidex, Contact Centre Expo, Customer Experience Expo and B2B Marketing Live, according to the company’s announcement. The purchase expands CloserStill’s presence in specialist business communities, including marketers and customer-experience professionals.
Five brands join existing divisions
CloserStill says the events will join its established industry divisions while continuing to serve their existing professional communities. Its announcement presents the acquisition as a way to bring the shows access to a larger organization’s resources and expertise.
Those are management’s stated objectives. The announcement does not establish changes to admission prices, exhibitor charges, schedules or individual event formats, and it provides no quantified integration-savings target.
Specialist audiences remain central
Exhibition News also reported the purchase on Oct. 23. The trade publication identifies Environmental Services & Solutions Expo as the largest acquired event and, attributing the figures to CloserStill, reports approximately 15,000 attendees and 700 exhibitors at the annual Birmingham NEC show.
That scale provides context for the portfolio being acquired; it is not a forecast of attendance under the new owner. For exhibitors and sponsors, the immediate development is a change in ownership across several specialist routes to business audiences. Any broader commercial opportunity will depend on how CloserStill develops those events while preserving the professional focus that attracts participants.